Tips on writing a press release

April 13, 2013
Do your homework.  If writing a press release for an event linked to a national campaign or programme (such as Time To Change), find out...

Preparing for a media interview

April 13, 2013
An interview gives you an excellent opportunity to communicate your message. Being well prepared will help you feel comfortable during the interview, and will also...

Jquery Effects

April 11, 2013
animate() Shows a custom animation on the selected items Example: “Animate” an element, by changing its height: $(“button”).click(function(){ $(“#box”).animate({height:”300px”}); }); clearQueue() Removes all remaining queued...

Using the Media to Reach Your Audience

April 9, 2013

James Wooldridge, Open Up South West Regional Co-ordinator, and Raza Griffiths, Open Up South East Regional Co-ordinator, present a step-by-step guide to using the media...

Online Media Planning – Overview

April 9, 2013
There are two sides to online advertising, a legitimate one and an illegitimate one. The legitimate side of online advertising includes search engine advertising, desktop...

What is TRP and GRP ?

April 9, 2013
The aggregate total (the sum) of the ratings is called Gross Rating Points or GRPs. The sum of the ratings of a specific demographic segment...

What is PPC (pay per click)

April 9, 2013
PPC (pay per click) is an internet advertising method, where advertiser pay the website publisher when the ad clicked. Content sites commonly charge a fix...

What is Social media marketing

April 9, 2013
Social media marketing refers to the process of gaining recognition, loyalty, direct feedback or attention through social media sites. It gives brands a way to...